Fishing with Jim

Sunday, March 27, 2011

Fredericksburg Outdoor Show

One in a while, we have to take a gamble and try a new venue to see what the customer interest is in a specific geographic area. The Fredericksburg Outdoor Show was exactly such a venue. Despite being visited by numerous existing customers and meeting new friends and making new customers, the foot traffic was dismal at the event. The gun show going on next door was absolutely packing them in there like sardines but hardly any overflow traffic rolled over into the Outdoor Show venue. Even though your entry ticket allowed you to visit both sides of the hall, we seldom saw a gun show visitor on our side of the convention center. So, looks like we won't be returning to the Fredericksburg Outdoor Show next year unless there are some drastic changes in the way the venue is operated or advertised. Thanks to all our old and new friends for visiting us in the booth and we hope to see you at the Virginia Fly Fishing Festival next month in Waynesboro.

No comments: