Almost every marketing plan has a hopeful outcome. From selling multi-million dollar helicopters (like I do 9-5), to selling $15 fly boxes and $79 fly reels, there is a plan established to be successful. Obviously, the consumer wants the "bestest" for the "leastest." A good marketing plan will no doubt tout that premise. However, what if you find many good products for a very good price? The selection process become complicated again. The real difficult part of making a final choice on a product for a price, is the after sale performance of the item. Now that you decided you'll spend X dollars for this product, will you be happy after the sale?
Consumer Reports (CR) does a wonderful job of exemplifying that "post purchase performance." CR is un-biased and accepts no advertisements from industry. This allows them to play the straight and narrow when it comes to evaluating products. The truth is, they just report on a consumer's "after purchase" satisfaction level.
Generally speaking, these after purchase comments are done by us, the average "Joe Citizen." Not necessarily technically correct or accurate, they are mostly subjective and rarely objective evaluations of a post purchase performance level. This means that some of us consumers do not give an accurate evaluation because of our inability to be objective. For instance, I recently read a review of a HD camcorder on Best Buy, where the consumer pointed out his obvious ignorance, by complaining about the product and giving it a rating of Zero out of 5 rating, because the software was too complicated for him to operate. The camera probably worked flawlessly but the knucklehead making the evaluation gave the camera a zero out of 5 because the software was too hard for him to operate. I would like to guess that the camera probably performed at a 5 and the operator performed at a Zero because of their ignorance. Is that a fair evaluation of the camera? No it is not! CR, does wonders to ensure this problem does not happen when the ratings are published.
CR also does a good job by ensuring that certain evaluation criteria have pertinence to the rating process. Like weight of a camera or camcorder is obviously important if you are looking for being light and portable. Not likely you would care as much if they only made the camera in grey or black. Likewise, if a fly reel was light and carried a lot of extra backing, some people would find that a plus. Balancing the fly reel on your rod plays another important evaluation criteria. However, that the reel is blue, green, or red matters probably little. True, some people don't like shiny with a glint, as it may spook the fish. Aesthetics matter little but are always noteworthy pluses when all the mechanical and practical requirements are satisfactory. It could make the difference on your decision to buy or not to buy the product. We try to make it work great first, then we work on how nice it will look.
At Fly Fishing Benefactors (FFB), we pledge to manufacture a quality product, that will be functional and precise. The product will offer value for the price, and a company promise to work as advertised. Additionally, you won't have to spend a lot of money to get the best value for your dollar. And the best part, after you buy the product, we think you will be extremely satisfied with the performance of our products, thus reinforcing your good choice to buy it. Because , we will not only make the product right, we will make it look good and perform well too! You should have no regrets when you buy a product and we have found that many that have chosen us become repeat customers!
Take a look at our gear reviews and testimonials. The proof IS in the pudding and we are happy to say we have lots of different pudding at FFB! Give our gear a try, we think you'll be very satisfied and come back for more.
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